Carmen rented a room in Fort Lee, NJ on a health farm consisting of himself and a manicurist for manicures and pedicures.
A name change to The Hair Center. Includes a renovated basement to cater to men’s hair care and grooming services.
Carmen met John Sebastian and Geri Cusenza of SEBASTIAN International. He formed SEBASTIAN SALON SERVICES, a distributorship in the basement of his home.
DePasquale Colour and Design was born. 4,000 sq. ft. of services, specializing in hair color, with 300 sq. ft. allotted to skin and nails.
DePasquale Salon Systems comes into its own. What began in his basement, becomes over 85,000 sq. ft. servicing NY, NJ, CT and PA.
Avance is aquired, a professional collection of skincare used only by serious-minded aestheticians. This collection will go through many metamorphoses.
The Acedemie of Aesthetics and Wellness, a precedent setting venue for higher learning in the business and practice of aesthetics and healing is formed.
Beauty Addicts, "beauty made simple" an exclusive cosmetics collection based on the moods of women not the colors of a season.
Avance is re-branded and CURES is introduced. A collection of skin and body care products that are curative and corrective. Focusing on skin conditions, not skin types.




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DePasquale The Spa's children's salon takes on a fresh new look called DePasquale Kids.







DePasquale is the U.S. importer of RICA, a natural wax derived from plants, fruits and vegetables.











Little Green Lice Guard System is launched, non-toxic products that are clinically tested to help prevent head lice infestation.
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Carmen DePasquale graduated from cosmetology school and began his career shampooing hair in a salon in Lodi, NJ.
Carmen purchased his first salon, Carmen's Beauty Chateau, in Parsippany, NJ.
After several years of platform work for professional companies, Carmen joined an elite group of educators called the Haircraft Company. He also studied trichology ( the science of hair, skin and nails) and grew his business specializing in hair analysis.
Artistic Academy of Hair Design was born, a progressive cosmetology school. Educating hundreds of students per year.
The Spa continues to evolve. This addition allowed for four multipurpose treatment rooms and additional nail services. With this Carmen launched a separate retail department, featuring boutique collections of hair, skin and nail care.
DePasquale The Spa is born. Visions taken from Carmen's travel throughout Europe were brought together in a unique setting of beauty, image and wellness. Today, at 26,000 sq.ft., The Spa serves over 2,200 clients per week.
The birth of ECRU New York, a boutique collection of designer haircare made with the finest skincare ingredients. Carmen coined the term “COSMETICHAIRCARE.”
In the years that follow ECRU New York and Avance become awardwinning companies, accumulating dozens of awards in both marketing and design.
New York Streets is launched! It’s a brand for a culture that does not follow trends but inspires them influencing the fashions of tomorrow.
DePasquale is the sole U.S. importer of LAKME products. Lakme combines Mediterranean values and nature’s finest ingredients to create a superior and complete hair color and care system.

The Village Collection an extension of finishing products are added to New York Streets.
Little Green Baby and Kids sprouted. A collection of safe, gentle and pure products. Delicate ingredients specifically chosen to nourish and protect children’s sensitive skin.
ECRU New York introduces the Acacia Protein Collection. The results will ASTOUND YOU! A treatment collection infused with Acacia CollagenTM designed to repair damaged, stressed hair.
21-21 Broadway Fair Lawn New Jersey 07410 201.797.9101 1.800.724.HAIR