Founder and CEO

Carmen DePasquale, was born and raised in Paterson, NJ, came back from serving in the US Air Force in the mid 1960's and began to search for a "career." Unsure of quite what he wanted to do, and influenced by members of his family in the beauty industry, DePasquale became a stylist. It was a time of great transition and new possibilities; the world of beauty was transforming at a fast pace and his entrepreneurial spirit was ignited!

Being a stylist gave Depasquale the tools necessary to grow in all directions of the beauty world. Today, his beauty empire, the eponymous DePasquale Companies, encompasses seven subsidiaries which he refers to as the "DePasquale Circle of Beauty." They are as follows: DePasquale The Spa, DePasquale Salon Systems, Artistic Academy of Hair Design and Aesthetics, ECRU Lifestyle Beauty, Lakme USA, RICA USA and CURES by Avancé. Each one supports and reinforces the next.

DePasquale The Spa (Morris Plains, NJ) created to be a revolutionary beauty and wellness environment. The salon is widely recognized for its color and design artistry. The spa pioneered the way for its approach to wellness through treating conditions while working in harmony with physicians.

DePasquale Salon Systems, a professional beauty distributorship, to provide professional products, services, and education to salons and spas along the East Coast.

Artistic Academy of Hair Design and Aesthetics, is a progressive cosmetology school. Students of Artistic are versed in both the technical and interpersonal aspects of the business. The school not only provides well educated employees for his own salon and spa, but also for the thousands of licensed salons within New Jersy, New York, Pennsylvania and Connecticut.

DePasquale also entered the world of manufacturing through the creation of his ECRU Lifestyle Beauty Collections; including ECRU New York, the couture collection, New York Streets, freedom of style collection, beautyADDICTS, a boutique cosmetic collection and Little Green, a safe, gentle, and pure children's collection. In addition there are three professional collections: CURES by Avancé, a curative and corrective collection of skin and body therapies, Lakme USA a hair color collection with color safe styling products and RICA USA a vastly superior collection of hair removal products.

Though DePasquale is still deeply involved in his businesses, he is more than an entrepreneur. He is an active philanthropist who prides himself on giving back. He raises funds and awareness for such organizations as the City of Hope, Juvenile Diabetes Research Foundation, The American Heart Association, The American Cancer Society, Look Good Feel Better and Susan G. Komen Breast Cancer Foundation and St. Claire's Cancer Research Center. He has received such honors as the Juvenile Diabetes Research Foundation's Crystal Ball Award and the Columbus Foundation's Man of the Year Award. He has won Ernst & Young's Entrepreneur of the Year Award, was inducted into the Hall of Leaders (one of the beauty industry's most coveted honors), and was most recently honored with the Spirit of Life award from the City of Hope. DePasquale's collections have also won multiple awards for product innovation and marketing.

DePasquale, who is a father of four and a grandfather of eleven, currently resides in New Jersey with his wife, Janice.

21-21 Broadway Fair Lawn New Jersey 07410 201.797.9101 1.800.724.HAIR